Amplify to

Empower

About US

Snap & Boom is an International Artist Development Agency founded by Music Industry expert, Tiéce Edwards. At Snap & Boom, we work closely with artists, managers and other creatives in the music industry to design bespoke and effective growth strategies. Specialising in live performance techniques, audience development, artist branding, release mapping, music marketing and music business strategy, our work celebrates and empowers creativity, diversity and equity in music.

 

While we are committed to developing talent from the DIY sector, we also collaborate with emerging and established artists, as well as other music stakeholders, across the industry.

Meet the founder

Tiéce Edwards

Founder and Executive Director of Artist Development

12+ years of Music Industry Experience  

Tiéce has a diverse background in theatre, music, venue operations, and live event management. After receiving training in Musical Theater in London's West End, she transitioned to a career in music. Tiéce began her music career in 2012, working with the London Jazz Festival and The British Summer Time (BST) Hyde Park. Her experience includes collaborations with artists such as Nicki Minaj, Camila Cabello, Taylor Swift, Major Lazer, Bryan Adams, and 50 Cent. In 2014, she relocated to the UAE, where she continues to provide music and live event services to various stakeholders.

Tiéce holds a master’s degree in Music Business from Berklee College of Music, where she was honored as the “Music Business Graduate Student of the Year.”

Since founding Snap & Boom, Tiéce has offered bespoke creative strategy, music marketing, management, mentoring, and artist development services to independent artists, music managers, and entertainment stakeholders. Snap & Boom has produced international music tours across the UK and South Asia and hosted local events such as the “Lights Mic Action” Vocal Retreat in Dubai, led by celebrity vocal coach Jazmin Crumley.

Tiéce is deeply passionate about representation and aims to foster a music industry that is diverse, safe, accessible, and inclusive. Snap & Boom’s core values center on representation, diversity, equality, accessibility, and empowerment.

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Music Business Events

    • Music and Society: Fostering Belonging and Becoming | NYU Abu Dhabi | 2025

    • Her Sound, Her Vision: Global Perspectives on Artist Development | Songtrust | 2024

    • Music and Society: Fostering Belonging and Becoming | NYU Abu Dhabi | 2024 

    • More Than Music: Breaking Barriers in Music | London | 2024 

    • Berklee Music Summit: Managing The Artist Manager | Abu Dhabi | 2024

    • She is The Music Online | 2023 

    • Fast Forward Conference | London | 2022

    • African Music Business Dialogue | Ghana | 2022

Podcasts | Press | Interviews

TESTIMONIALS

  • "THERE IS NO PHRASE BETTER TO DESCRIBE TIÉCE EDWARDS THAN 'FORCE OF NATURE'!"

    There is no phrase better to describe Tiéce Edwards than 'force of nature'! I don't know anyone else who can get things done as promptly, efficiently, and successfully as she does. Every time I have a question about the music business or need some managerial help, Tiéce is the only person I turn to, and because of her excellent work ethic, sincere nature, and sharp instincts, I can always trust that she will come through and get the job done no matter how challenging it is. 10/10 recommend her and Snap and Boom! She is the absolute best and I feel empowered as a young, brown, female artist to be represented by such a strong, fierce, fellow woman of colour!

    - Shilpa Ananth

  • "ONE OF THE SMARTEST DECISIONS I HAVE MADE FOR MY CAREER SO FAR"

    I reached out to Snap and Boom after being referred by a close friend who also uses their services. It has been one of the smartest decisions I have made for my career so far. The support, advice and structure I have been empowered with has been life- changing and I am forever grateful to Tiéce and all the work she does at Snap and Boom to help artists feel safe, welcome and able.

    - Tabi Gazele

  • "SNAP AND BOOM CONSISTENTLY CREATES SAFE SPACES FOR ARTISTS, HOSTING WORKSHOPS AND COMMUNITY GATHERINGS THAT EMPOWER US WITH ESSENTIAL INDUSTRY KNOWLEDGE."

    As a Dubai-based singer/songwriter and producer, I've been fortunate to have the unwavering support of Snap and Boom, especially its founder, Tiéce Edwards, from day one. Tiéce has always seen me for the artist I am, valuing my voice and empowering me with a deep understanding of the music business. Every conversation with her makes me feel like I can fly. Snap and Boom consistently creates safe spaces for artists, hosting workshops and community gatherings that empower us with essential industry knowledge. Personally, I've experienced incredible growth through Snap and Boom's programs, especially their Vocal Retreat in September 2023, which completely transformed the way I approach my craft. It rewired how I think about singing, and I had several key moments of learning and development. In a region where artist development programs are scarce, Snap and Boom stands out as a crucial resource. Tiéce's commitment to fostering independent artists is truly inspiring, and Snap and Boom continues to create vital spaces for artists like me to thrive

    - Dana Naidu (artist, singer/songwriter, producer)

  • “LIGHTS MIC ACTION VOCAL RETREAT.”

    Collaborating with Tiéce & Snap & Boom for The Lights, Mic, Action Vocal Retreat was one of the most beautiful experiences in my career. The hospitality and accommodations were top notch, communication was consistent and thorough and being that it was my 1st time in Dubai, I was made to feel very safe and certain of our plan. Once I arrived from the US, the work that took place with all of the amazing, beautiful and incredibly talented vocalists was more than I could have imagined. They were eager to learn, attentive, soaked up every bit of information given, immediately put their newfound knowledge into practice and saw results. What an incredible experience and all thanks to Tiéce for the undeniable work she put into making our Vocal Retreat one that could never be forgotten! I cannot wait to return and work with Snap & Boom again!

    - Jazmin Crumley, Vocal Director, Vocal Coach and Pro BGV